Brand Guide

Project type

Brand identity

Customer/Industry

The travel industry

Goals & challenges

The client aimed to consolidate and strengthen their brand identity to reflect a luxurious and modern travel agency with sharp prices. The challenge was to create a visual identity that appealed to travel enthusiasts while being easily recognizable and usable across different platforms and materials.

Our role

ContenTribe created a comprehensive brand guide that laid out the key elements of ParadisTur's brand identity. This included logo usage guidelines, typography, color schemes and dos and don'ts for the visual representation of the brand.

Solution

We developed a detailed brand guide that included: Clear space and minimum size for the logo mark to ensure visibility and integrity. Logo variations for use on different backgrounds and applications. Color specifications in CMYK, RGB and HEX values for the brand's primary and secondary palettes. Typographic guidelines that specify the use of the Montserrat font in different variations. Examples of correct and incorrect logo usage to avoid misuse of the brand's visual elements.

The results

The brand guide has been crucial in ensuring a consistent and professional presentation of the ParadisTur brand at all customer touchpoints. This has improved brand recognition and perception and supported a stronger marketing strategy.

How this project can inspire your next one

Looking to shape or refine your brand identity? With ContenTribe's experience and expertise in brand development, we can help you create a brand guide that ensures consistency and class in your company's visual communication. Whether it's for print materials, digital marketing or product presentation, a solid brand guide is key to conveying your unique value proposition and promoting your company image.

Design

Video

Digital

Print

Editing

Animation

Agency

Scaleup/Startup

Marketing Team

E-Learning