The challenge before working with ContenTribe

As it grew, OnlinePOS needed a more efficient and consistent way to onboard both customers and employees across multiple locations.

In addition, the demand for more and better visual content grew - both from internal teams and external partners.

The company needed external capacity and advice to develop both e-learning content, video and sales material, as well as a solution that could free up time internally and ensure high quality across the board.

What does OnlinePOS achieve with the collaboration

With ContenTribe as a partner, OnlinePOS:

• Achieved more and better leads at a lower cost through campaigns where ContenTribe material has been used in split testing.
• Access a flexible resource that delivers video production, animations, sales materials and design - all in one place.
• were able to scale up their content production, e.g. for advertising, where multiple variants of content have enabled testing and optimization.
• freed up time in the marketing team to focus on developing strong content concepts rather than spending time on production.
• developed a series of e-learning modules and videos to ensure efficient and consistent onboarding of employees and customers.

What OnlinePOS avoids with collaboration

OnlinePOS says that with the collaboration they avoid:

• having to burden internal resources with time-consuming production tasks that are outside their core competencies.
• Having to build or hire a large internal team for production.
• Instead of being locked into capacity, they have a flexible partner they can scale up and down as needed.

A collaboration that yielded more than expected

Working with ContenTribe has given OnlinePOS more value than expected.

In addition to acting as a production partner, ContenTribe has also contributed with proactivity and commitment to the production of visual content.

Therefore, OnlinePOS looks forward to involving ContenTribe even more in their strategy going forward - e.g. in relation to landing pages, ads, sales material and upcoming initiatives.

Numbers/KPI

More leads and better leads at a lower cost in campaigns where ContenTribe material was used in split testing.

Who is the company?

OnlinePOS delivers innovative payment and POS solutions for businesses in the restaurant, nightlife and hospitality industry - with strong integrations for takeaway, table booking and rostering.

Since 2010, OnlinePOS has been helping businesses across Europe create better guest and employee experiences through flexible, scalable solutions.