How do you get a heavy insight report to a busy B2B audience? Food Nation worked with ContenTribe to translate complex content into visually powerful and engaging content.
Food Nation was faced with a heavy and comprehensive insight report that gathered market data from several different markets. They wanted to translate this knowledge into engaging, visual content that could be communicated to their busy audience of B2B sales and marketing professionals in the Danish food sector.
Their challenge was that the material in its original form was difficult to penetrate - and they lacked the time, skills and tools to transform it into easily accessible and narrative visual content.
With ContenTribe as a partner, Food Nation has gained access to a complete package of specialists in graphic design, video editing and animation - skills they do not have in-house.
They have a team player on the team who actively contributes knowledge about content versioning, split testing and how to ensure complex content is presented in a light, narrative form.
The collaboration has made it possible to get their heavy reports and knowledge out to the target audience as engaging, visual and effective content.
The collaboration has given Food Nation more than they originally expected - not only have they produced visually strong content, but they have also gained an active sparring partner who contributes strategically to how the content is versioned, optimized and tested.
That's why they now see ContenTribe as a permanent team player in their future communication.
Food Nation is a public-private partnership that works to brand and strengthen international awareness of Danish food and solutions. They support exports by communicating knowledge about Denmark's strengths within the food sector to a global audience.
